Why Is Branding Important in Architectural Design?
When you think of branding, you might think of hiring a marketing professional. However, if you’re building a facility or remodeling it, you want to engage your architect to help define the look and feel of the space. Your brand needs to translate throughout the structure, and a good architect can help set the tone for your company.
What is your style, what image are you trying to project? You’ll answer these questions in your first meeting, but first, let’s learn why branding is important in architectural design.
Why Branding and Architecture Should Mix
Historically speaking, branding and architecture were not topics that were brought up together. However, due to the recent advances in technology, it makes more sense to merge these two concepts.
Digital technology has allowed brands to create presentations that help architects display designs and graphics on multimedia platforms. From these presentations, you and your architect can work to better establish a theme.
Differentiation: In a crowded market, designs that have strong brand identity stand out from others and make it easier for potential users, tenants, buyers, or visitors to recognize and remember them.
Tell Your Customers Who You Are
Our commercial architects in Des Moines pride themselves on creating a connection with all our clients. Most businesses want to align themselves with an architect who can adequately display their vision.
Once you discover who you are in your market, you can incorporate your unique persona into the design of your facilities. Creating a brand sets you apart from your competitors and encourages the public to engage with you.
Perception: Branding can influence the perception of your facilities. Well-designed and branded facilities convey a sense of quality, innovation, and uniqueness. This creates positive associations with the structures that can help increase attendance and retention of visitors.
Communicate With Your Patrons
Having a brand helps you establish a meaningful dialogue with your patrons. The dialogue can start with your building(s).
First impressions matter, and depending on the type of business you conduct, people will base their first opinion of your property on that impression. That impression needs to continue seamlessly through the interior and exterior of your venues, as it will set the tone for how the rest of the interactions will go.
Buildings with strong branding can communicate a message or purpose to their intended audience. For example, a sustainable building with green features can use branding to communicate its commitment to sustainability, which conveys a sense of responsibility to users.
What K/O Architects Can Do for You
Branding in design and architecture is a craft that we take seriously. We listen to our clients. Your vision matters to us, and we aim to design a structure that pleases you while keeping the required program elements in check. We can help you make whatever statement you want because we understand that good impressions start with great design, and as your architect, we want you to have the best impression on your visitors.
Experience: Buildings with strong branding provide a unique experience to users. Branding that’s integrated with the design of the interior and exterior creates a cohesive and memorable experience that can differentiate the building from others.
Value: Venues with strong branding can command a higher value in the market. Well-branded venues are perceived as unique and high-quality, which can lead to higher demand for events and ultimately asking higher prices.
Overall, branding is an important tool in the design of facilities, as it can help differentiate you from your competitors, influence perception, communicate a message, create a unique experience, and increase value.
We cannot stress the importance of branding in architectural design enough. From this, we have cultivated some great relationships with our clients. For more information on everything K/O, check out our site to learn more about who we are.