Iowa State Fair Master Plan

Iowa State Fairgrounds

Master Plan – Fairgrounds – Entertainment

Des Moines, Iowa

Area:    9 square blocks

The new master plan for the Iowa State Fair’s Southwest Quadrant was precipitated by the fact that the grounds are woefully short on parking for their many year-round venues and in need of a long overdue facelift for the south side of their property.  The need for a mass transit pick-up/drop-off point and the chance to create a new back door also drove the process.  K/O began the planning with a kick-off meeting and brainstorming session that resulted in the uncovering of many varied ideas.  K/O interviewed approximately 200 fair stakeholders in a two day period.

The new plan ties into the balance of the Fair’s existing 400 acres through the creation of a pedestrian corridor, relieving congestion from the over taxed Grand Avenue entry running parallel to a newly installed skyride.  Other items include a vendor’s boulevard, and a central water feature.


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Keffer/Overton Associates Inc.
Architects-Interiors-Planners-Constructors

Commercial, Cultural, Fairground, and Entertainment Planning & Design

Year Established: 1876
12th oldest Architectural Firm in the U.S.

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Keffer/Overton (K/O) is a full service, design firm specializing in architecture, interiors, planning, and construction coordination.

From our offices based in Des Moines, Iowa we focus on renovation/restoration, public, commercial, retail, cultural/museums, and fairground entertainment project types. We are a nationally recognized design-leader specializing in master planning, expos, entertainment, arenas, multi-purpose, stalling, equestrian, livestock and amusement related design with many projects throughout North America.

Whether you are considering an office remodel, a move, a new building, an addition to your home or even a new fairgrounds give K/O a call. Let us buy you a cup of coffee and find out how enjoyable high quality design and great service can be!

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